Do you understand the benefits of a good personal brand?

Do you have a brand story to tell?

This introductory course will explain that how we are perceived in this world, is by everything we say and everything we do, from that all important very short first impression, to our personal lives that we share on social media. Our values, behaviours and ethics are what our customers will see and use to decide if they trust us and want to do business with us. During this course we will talk about how to ensure that you consider all the aspects of branding yourself, how best to do it and some pitfalls you need to avoid.

By the end of the course you will have the knowledge to walk the walk and talk the talk, to look at your own values and behaviours and understand whether they align to your personal brand and use some of the tools gained to add to the success of your business.

Course curriculum

  • 1

    Module 1

  • 2

    Module 2

    • Connect with your Brand Story

    • Identify Target Audience and Establish Communication

    • Defining and Creating Elevator Pitch

    • Establish Values and Behaviours

    • Reinforce Professional Behaviours

    • Digital Marketing

    • Summary

  • 3

    Assessment Module

    • Final Assessment - Quiz